Thought leadership
for thoughtful leaders.
Get in touch Thought
leadership
- Before it became LinkedIn vanity projects…
- Before it was reduced to jargon and acronyms...
- thought leadership was something worth the name.
- It coined phrases.

- It moved markets.

- It told us which way the world was spinning...

- and sometimes leaned on the globe hard enough to change its tilt.

- That’s what we built Cardinal40 to do:
- back in
- To put the
- thought
- and the
- leadership
- We don't do PR.
- We don't do marketing copy.
- We're not "strategic advisors" or "comms strategists."(Honestly—does anyone know what those titles even mean?)
- Cardinal40
is something different. Something new.
Gates Foundation
The White House
Axios
The Federal Reserve
Schmidt Futures
Politico
The New Yorker
The U.S. Department of the Treasury
JP Morgan
The White House
The U.S. Department of State
Axios
Gates Foundation
The U.S. Department of Justice
The New Yorker
The Federal Reserve
Schmidt Futures
Politico
JP Morgan
The White House
Most thought leadership firms
offer one or the other:
narrative without fresh data, or
new analysis without storytelling.
The combination has been missing.
The result is messaging that leans
on recycled stats and old projections that don't answer the questions leaders are actually asking.
A team of writers, economists, and AI researchers who’ve worked for some of the most notable leaders and institutions on the planet.
- Video scripts
- Op-eds
- Reports
- Speeches
- Original
economic
analysis - Company
narratives - Annual letters
- White papers
- But we'd ask you to judge us by the work we do for you.Our services →
- Contact us—not just for the prestige of being noticed, but for the profit of being understood.Get in touch
