Thought leadership
for thoughtful leaders.
Get in touch Thought
leadership
- Before it became LinkedIn vanity projects…
- Before Davos reduced it to jargon and acronyms…
- thought leadership was something worth the name.
- It coined phrases.

- It moved markets.

- It told us which way
the world was spinning
- and sometimes leaned on the globe
hard enough to change its tilt.and sometimes leaned on the globe hard enough to change its tilt.
- That’s what we built Cardinal40 to do:
- back in
- To put the
- thought
- and the
- leadership
- We don't do PR.
- We don't do marketing copy.
- We're not "strategic advisors" or "comms strategists."(Honestly—does anyone know what those titles even mean?)
- Cardinal40About us →
is something different. Something new.
The New Yorker
The White House
Axios
Bill Gates
Wall Street
Cambridge
The Fed
Axios
The Fed
Wall Street
Cambridge
Janet Yellen
Bill Gates
The New Yorker
The White House
Axios
Cambridge
Cambridge
Wall Street
The Fed
Bill Gates
The Fed
Most thought leadership firms
offer one or the other:
narrative without fresh data, or
new analysis without storytelling.
The combination has been missing.
The result is messaging that leans
on recycled stats and old projections that don't answer the questions leaders are actually asking.
A team of writers, economists, data visualizers, and AI researchersWho've worked for some of the
most notable leaders and
institutions on the planet.
- Video scripts
- Op-eds
- Reports
- Speeches
- Original
economic
analysis - Company
narratives - Annual letters
- White papers
- But we'd ask you to judge us by the work we do for you.Our services →
- Contact us—not just for the prestige of being noticed, but for the profit of being understood.Get in touch
