1

Start with an Observation

Step One

Electricity prices are climbing—3% nationally projected in 2025—but Texas, where clean energy is scaling fastest, expects a 12% price drop.

2

Follow the Numbers

Step One

With support from our PhD economists, we dug into the data:

  • Since 2019, Texas has expanded solar capacity by 729%, wind by 49%, and added 9,300 MW of battery storage—an 8,941% increase.

    +8,941%

  • That growth has added 80,000 GWh of clean electricity to the grid. 

    80,000 GWh

We wanted to know:

What if the rest of the country looked like Texas?

What would that mean for the average American household? 

3

Conduct the Analysis

Step Three

We built a model that extrapolated Texas’s (ERCOT) energy data to the national level.

Then, we were able to estimate the impact of a nationwide clean energy acceleration:

  • Electricity bill savings per household: $258.

    $258

  • Indirect savings from lower-cost goods and services: $183.

    $183

  • Total annual savings per household: $441.

    $441

  • Inflation reduction from combined effects: 0.58 percentage points.

    0.58%
4

Brand the Idea 
& Watch It Fly 

Step Four

We gave the numbers a name

The Clean Energy Dividend.

A phrase that didn’t just convey clean energy is good for the environment. It reframed clean energy as what it truly is: A deflation-fighting, bill-cutting economic engine.